Maximize Your Garage Sale Profits – Sale Presentation
Part one of this series discussed the importance of effective advertising to attract customers to your garage sale. This article will give you great ideas on how to get organized for your sale and how to present your sale items in a way that will make customers want to buy.
Getting organized will help you to know what you have, what you need, and what to do with it. When going through your garage sale goods start sorting them into categories such as household items, sports and recreation, toys and games, etc. This will help you during the presentation part of the sale later. Once you have a good idea of what you have make a list of what you might need for the sale such as tables for display, stickers for pricing, coins and small bills for giving out change, clothes rack and hangers, chairs and a table to sit at, snacks and drinks for your sales people (you and your kids). Having everything you need ahead of time helps to eliminate some stress and the mad dash feeling when customers start showing up and your aren’t ready yet.
The layout of your sale can encourage or deter shoppers. Most will agree that they are more likely to peruse a sale if items are visible, easy to find, and the prices are clearly marked. The same goes for your garage sale customers. Lay similar items near each other on tables if available or in clusters on your lawn and driveway. Do not crowd too many things together. Make use of other sale items to prop things up and make it look nice. If you have clothes to sell, put them on hangers and hang them on a rack. No one likes to paw through a box of messy clothes to find something that might fit or look nice on them. This is a great way to get rid of wire hangers or the old plastic hangers. If you don’t have a clothes rack, you can improvise with a rope or broom tied or propped between two ladders. Arrange the clothes by color or type and size.
Pricing can be done with stickers or signs on tables clearly marking that these items are a certain price. Color-code your stickers so that a particular color sticker represents a particular price and make a sign to illustrate the color pricing. This method saves huge amounts of time, since you do not have to write a price on each individual item. Pricing items is entirely up to you and you will find many people like to barter, so do not worry about setting a price too high. You can always lower the price as the sale goes on throughout the day.
Customer service is part of presentation as well. Greet your customers as they arrive with a friendly smile and hello. Ask if there is something you can help them find and let them know you are available if they have any questions. Play a little upbeat music to set a fun and positive atmosphere. Shoppers in a good mood are more likely to buy.
When you advertise in multiple sources, organize your sale items in a way that is easy for shoppers to find what they are looking for, and present those items in so people can see things they did not know they wanted and you are guaranteed to get the most bang for your buck. Remember, garage sales are a great time to be outdoors with your family and neighbors, so have fun.
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